Our Story 

Born in New York. Built on loyalty.

We’re not just a streetwear brand — we’re a crew, a vision, and a story that started with a group of friends from different walks of life, brought together by one mission: to create something real. Something bigger than just clothes or a name.

What started on the streets of NYC — in apartments, basements, and late-night linkups — has grown into a platform for loyalty, creativity, and self-expression. Each piece we drop carries the energy of where we come from and who we are: individuals with different stories, but the same drive to stand for something solid.

Loyalty is everything.
To each other, To where we came from and most importantly to ourselves.
This brand is a reminder that staying true will always be more powerful than fitting in.

We're building more than a look — we’re building a legacy.
One design, one drop, one real connection at a time.

Loyalty Always Benefits!